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Imperfetto

2018-2019

L’ideatorio is a laboratory of ideas at the University of Southern Switzerland (USI) and since 2005 it has been promoting scientific culture. Between 2018 and 2019 we worked internally at L’ideatorio as an integral part of the team, to design and open the new permanent location in Lugano, Cadro. One of the main attractions is the “Imperfetto” exhibition, which focuses the visitor’s experience on the abilities and limits of our brain. We were responsible for the design and creation of a visual identity for the exhibition and all the exhibition captions.

We did: branding, exhibition design, visual design • Project carried out in-house at L’ideatorio

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