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L’ideatorio USI

2018-2019

Lā€™ideatorio is a laboratory of ideas at the University of Southern Switzerland (USI) and since 2005 it has been promoting scientific culture through original forms of encounter with citizens and schools. Between 2018 and 2019 we worked internally at Lā€™ideatorio as an integral part of the team, to design and open the new permanent location in Lugano, Cadro. For almost a year, we were responsible for designing and implementing a new visual identity, declined in many supports and media.

We did: branding, graphic design, motion design, web design, video ā€¢ Project carried out in-house at L’ideatorio

The difficulty of this project lay mainly in the particular position of Lā€™ideatorio: an institution straddling the public and private sectors but still under the umbrella of the University of Southern Switzerland. The new identity had to comply with USIā€™s guidelines while leaving a certain amount of freedom to Lā€™ideatorio. We therefore decided to adopt a graphic sign (the coloured geometric shapes) to be applied conscientiously to all derived products.

The identity we have designed is also a scalable identity, i.e. it adapts to any ā€˜containerā€™. This solution has countless application advantages, especially in the digital sphere (social media, digital posters, video platforms, etc.). The entire identity is governed by a simple rule of thumb: to define the module of the grid in which to place the geometric shapes, the short side of the container is divided in half.

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